The Go Line vs Now Line: Which Perfume Range Fits Your Lifestyle?

Quick answer

If you crave adventurous, transformative scents that shift with your mood, the Go Line is your match. If you prefer a minimalist, present-focused fragrance that anchors you in the moment, the Now Line is the way to go. Your lifestyle dictates the choice: active explorers vs. mindful minimalists.

Choosing between the Go Line and Now Line at 27 87 is more than picking a scent—it's about aligning your fragrance with your daily rhythm. Each line embodies a distinct philosophy, and understanding these differences helps you select a perfume that feels like a natural extension of yourself.

In this comparison, we'll break down the character, composition, and ideal use cases for both ranges. Whether you're a globetrotter seeking novelty or a grounded soul cherishing the present, we'll guide you to the line that fits your lifestyle.

The Go Line: Designed for the Explorer

The Go Line is 27 87's tribute to movement, discovery, and the thrill of the unknown. These fragrances are crafted for those who see life as an adventure, with each scent telling a story of far-off places and new experiences. The compositions tend to be more complex and daring, featuring unexpected notes that challenge the senses.

Take WANDERVOGEL, for instance. Inspired by the lust for novelty and exploration, it combines exotic shiso, marine notes, and subtle sand accords for an airy, near-transcendent appeal. It's a modern interpretation of exploration, perfect for the traveler who wants a scent that evolves with their journey.

Similarly, FLÂNEUR captures the essence of the urban wanderer. With its green, faintly bitter absinthe contrasted by warm cashmere wood and almond blossom, it's dry yet warm—nostalgic and dizzyingly present. These are scents for those who are always on the move, seeking new horizons.

• Ideal for travel, outdoor activities, and spontaneous adventures.
• Complex compositions that reveal new facets throughout the day.
• Bold, unconventional notes that make a statement.

The Now Line: Embracing the Present

In contrast, the Now Line is all about mindfulness and being fully present. These fragrances are minimalist in design and concept, focusing on the here and now. They are achromatic, individual, and designed to enhance the moment without overwhelming it.

PER SĒ, the flagship of the Olfactive Logo category (which aligns with the Now philosophy), is described not as a scent but as a sensory experience. It combines the now, the achromatic, and the individual in a way that expands beyond the bottle. It's for those who value simplicity and authenticity in their daily rituals.

The Now Line perfumes are typically lighter, more subtle, and easier to wear in any situation. They don't shout for attention but rather create a quiet aura of presence. This makes them perfect for office wear, intimate gatherings, or any moment where you want to feel grounded.

• Minimalist compositions that focus on essential notes.
• Subtle sillage that won't overpower a room.
• Versatile scents suitable for daily wear and professional settings.

Key Differences at a Glance

When comparing the Go Line and Now Line, several key differences emerge. The most obvious is the olfactory profile: Go Line fragrances are more complex and daring, while Now Line scents are simpler and more understated. This reflects their underlying philosophies—exploration vs. presence.

Another difference lies in versatility. Go Line perfumes, with their bold character, might be reserved for special occasions or when you want to make an impression. Now Line perfumes, on the other hand, are designed for everyday wear, seamlessly integrating into your routine without demanding attention.

Finally, consider the emotional impact. Go Line scents are invigorating and energizing, perfect for when you need a boost. Now Line scents are calming and centering, helping you stay focused and mindful.

Trade-Offs to Consider

• Complexity vs. Simplicity: Go Line offers complex, multi-layered scents that unfold over time, while Now Line provides simple, straightforward fragrances that are easy to wear. If you enjoy discovering new facets throughout the day, choose Go. If you prefer a consistent, uncomplicated scent, choose Now.
• Sillage and Longevity: Go Line perfumes tend to have stronger sillage and longer longevity due to their bold composition, while Now Line scents are more subtle and intimate. For a scent that lingers and makes a statement, Go is your pick. For a gentle presence that stays close, Now is better.
• Occasion Suitability: Go Line is ideal for special events, travel, or when you want to stand out. Now Line is perfect for daily wear, work, or quiet moments. Match the line to the occasion: Go for celebrations, Now for everyday.

Product Facts: Go Line vs Now Line

• WANDERVOGEL: Inspired by the lust for novelty and exploration, Wandervogel combines exotic shiso, marine notes, and subtle sand accords, lending it an airy, near transcendent appeal. Combined with a soft note of rare Moroccan mint, it’s a modern interpretation of exploration and lands unseen. This scent is perfect for the traveler or adventurer who wants a fragrance that captures the spirit of discovery and evolves with their journey.
• PER SĒ: Per sē is not a scent. It’s a sensory experience. From its avant-garde composition to its minimalist design, it echoes a new sensory universe that expands beyond the bottle. Per sē is our scent identity and the olfactive translation of our core belief: There is No Scent Like the Present. If you value mindfulness and living in the moment, PER SĒ is the embodiment of that philosophy, offering a unique, present-focused fragrance experience.

Which Line Fits Your Lifestyle?

Best for

• Adventurers and travelers who crave novelty and enjoy bold, complex scents.
• Those who like to make a statement and appreciate fragrances that evolve throughout the day.

Not for

• Minimalists who prefer subtle, understated fragrances for daily wear.
• Individuals who are sensitive to strong scents or work in fragrance-free environments.

Ultimately, choosing between the Go Line and Now Line comes down to your personal style and how you want your fragrance to complement your life. If you're drawn to exploration and boldness, explore the Go Line with WANDERVOGEL. If you prefer presence and simplicity, the Now Line offers PER SĒ as a sensory experience. Whichever you choose, 27 87 has crafted each scent with intention, ensuring you'll find a fragrance that resonates with your journey.